Watch Us Grow

From humble beginnings at local farmers markets to a beloved household brand, here's the story of Once Upon a Farm.

2013

Cassandra Curtis is making fresh baby food in her kitchen for her first daughter and realizes there are no fresh, refrigerated baby food options in the market.

Cassandra researches cold processing vs heat processing and meets with High-Pressure Processing (HPP) brand founders and manufacturers.

Mother and daughter in a field with Ofarm products stacked nearby.Mother and daughter in a field with Ofarm products stacked nearby.

Cassandra launches the first cold pressed HPP baby food on the market with 10 products. Debuts at farmers markets in San Diego, Jimbos, local delivery to parents' doorsteps using a refrigerated van, and a direct-to-consumer website.

2015

Cassandra Curtis and Ari Raz with new Once Upon a Farm packaging.Cassandra Curtis and Ari Raz with new Once Upon a Farm packaging.

Cassandra partners with Ari Raz, an East Coast entrepreneur also making cold-proccessed baby food and delivering to homes. Ari and Cassandra rebrand to Once Upon a Farm, and legendary CPG leader John Foraker becomes an early investor in the brand.

2016

Clean Label Project Purity AwardClean Label Project Purity Award

O’Farm becomes the first baby brand to be Clean Label Project awarded, showcasing leadership when it comes to heavy metal testing and self-regulation.

2017

Jennifer Garner with Cassandra Curtis.Jennifer Garner with Cassandra Curtis.

John Foraker and Jennifer Garner join O’Farm as Co-founders to further drive the brand's mission of creating systemic change in children's nutrition. The company moves headquarters from San Diego to Berkeley.

2018

O’Farm expands nationally, hitting 8,500 doors in the US and becoming the first refrigerated baby food available through WIC™.

2021

Once Upon a Farm product gridOnce Upon a Farm product grid

O’Farm debuts a new look with a total brand refresh. Reaches 9,500 doors in the U.S. and Canada.

2022

Once Upon a Farm pouchesOnce Upon a Farm pouches

O’Farm expands with Immunity Blends and acquires freshly frozen baby meal company Raised Real.

Clean Label Project First 1000 Day Promise logoClean Label Project First 1000 Day Promise logo

O’Farm helps Clean Label Project launch the First 1,000 Day Promise award, inspired by stricter European guidelines around baby food. O’Farm debuts new Advanced Nutrition Blends, the first products to earn the new award.

Once Upon a Farm display in a grocery storeOnce Upon a Farm display in a grocery store

O’Farm hits $100M in retail sales.

2023

Girl enjoying a Once Upon a Farm bar.Girl enjoying a Once Upon a Farm bar.

O’Farm launches outside the pouch with the first-of-its-kind Refrigerated Oat Bar.

2024

Once Upon a Farm dairy pouchesOnce Upon a Farm dairy pouches

Introduces organic dairy as an ingredient, with the launch of two new lines of pouches.

Once Upon a Farm pasta mealOnce Upon a Farm pasta meal

Launches Pasta Meals: our first toddler meals within our frozen portfolio.

Once Upon a Farm productsOnce Upon a Farm products

A long time coming, our new baby and toddler pantry snacks introduce the O'Farm standards to the baby aisle.

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Fresh Farm Taste Grows Here. Check back soon as we hit more milestones.