Watch Us Grow

From humble beginnings at local farmers markets to a beloved household brand, here's the story of Once Upon a Farm.

2013

Cassandra Curtis is making fresh baby food in her kitchen for her first daughter and realizes there are no fresh, refrigerated baby food options in the market.

Cassandra researches cold processing vs heat processing and meets with High-Pressure Processing (HPP) brand founders and manufacturers.

Mother and daughter in a field with Ofarm products stacked nearby.

Cassandra launches the first cold pressed HPP baby food on the market with 10 products. Debuts at farmers markets in San Diego, Jimbos, local delivery to parents' doorsteps using a refrigerated van, and a direct-to-consumer website.

2015

Cassandra Curtis and Ari Raz with new Once Upon a Farm packaging.

Cassandra partners with Ari Raz, an East Coast entrepreneur also making cold-proccessed baby food and delivering to homes. Ari and Cassandra rebrand to Once Upon a Farm, and legendary CPG leader John Foraker becomes an early investor in the brand.

2016

O’Farm becomes the first baby brand to be Clean Label Project awarded, showcasing leadership when it comes to heavy metal testing and self-regulation.

2017

John Foraker and Jennifer Garner join O’Farm as Co-founders to further drive the brand's mission of creating systemic change in children's nutrition. The company moves headquarters from San Diego to Berkeley.

2018

O’Farm expands nationally, hitting 8,500 doors in the US and becoming the first refrigerated baby food available through WIC™.

2021

O’Farm debuts a new look with a total brand refresh. Reaches 9,500 doors in the U.S. and Canada.

2022

O’Farm expands with Immunity Blends and acquires freshly frozen baby meal company Raised Real.

O’Farm helps Clean Label Project launch the First 1,000 Day Promise award, inspired by stricter European guidelines around baby food. O’Farm debuts new Advanced Nutrition Blends, the first products to earn the new award.