About/Our Story

A Better Story Starts Here

We’ve made it our mission to make doing better—and eating better—easy by offering delicious and nutritious snacks and meals for babies to big kids.

Meet Our Co-Founders

Our Founding Story

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed baby food at retail – she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 13,000 stores nationwide with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

Farmer Jen's Family Farm

Our Co-Founder, Jennifer Garner's, century-old family farm in Locust Grove, Oklahoma is a source of inspiration for some of our favorite recipes.
"Once I started working for Once Upon a Farm, I loved the idea of connecting kids to the farm early on. And so here we are, connecting kids to the farm and it gets to be my family’s farm that’s been with us since 1936. One thing that I love about the farm is that my Uncle Robert still lives here. He is the holder of the stories and runs the farm to this day."
-Jennifer Garner

The O'Farm Standards

✔️ We take sourcing seriously.
✔️ We believe clean is more than heavy metal testing.
✔️ We intentionally craft every recipe with your little one in mind.
✔️ We know the importance of first bites.
✔️ We will provide A Million Meals to kids in need.
✔️ We aspire to drive improvements daily in childhood nutrition.

Meet Our Experts

We work with certified experts to provide support and education as you navigate all the stages of parenthood. Check out our blog for more of their expert content.
Kacie Barnes, MS RDN

Kacie Barnes, MS RDN

Registered Dietitian
Jackie Bowen

Jackie Bowen

Clean Label Project
Dr. Krupa Playforth

Dr. Krupa Playforth

Dr. Suzanne Devkota

Dr. Suzanne Devkota

Microbiome Specialist
Melanie Potock, MA, CCC-SLP

Melanie Potock, MA, CCC-SLP

Feeding Therapist
Nicole Lattanzio, RD, CSP, IBCLC

Nicole Lattanzio, RD, CSP, IBCLC

Registered Dietitian

First Clean Label Baby Food & Snack Brand


Snacks & Meals for Babies to Big Kids


Save the Children

We’re proud to partner with Save the Children, a non-profit helping kids grow up healthy, educated and safe in the U.S. and around the world. Our company has set a goal that by the end of 2024 we will help provide a million nutritious meals to children across rural America. Follow along as we keep you updated on our journey!

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