Our Story | Once Upon a Farm

About/Our Story

A Better Story Starts Here

We’ve made it our mission to make doing better—and eating better—easy by offering delicious and nutritious snacks and meals for babies to big kids.

Meet Our Co-Founders

Our O'Farmers in Charge

O’Farmer John Foraker:

He runs the farm and is a champion of mission and culture.

O'Farmer Jennifer Garner:

She guides the Farm vision and overall brand while making sure we give back to the community.

O’Farmer Ari Raz:

He manages our farm and sells its delicious produce to loving families.

O’Farmer Cassandra Curtis:

She is dedicated to the farm kitchen where she develops recipes as a Certified Holistic Nutrition Expert to ensure kids get the nutrition they need in the recipes they love.

Farmer Jen's Family Farm

We’re growing some of our organic fruits and vegetables on the century-old family farm of our Co-Founder, Jennifer Garner.

The O'Farm Standards

✔️ We take sourcing seriously.
✔️ We believe clean is more than heavy metal testing.
✔️ We intentionally craft every recipe with your little one in mind.
✔️ We know the importance of first bites.
✔️ We will provide A Million Meals to kids in need.
✔️ We aspire to drive improvements daily in childhood nutrition.
Logos of Clean Label Project's Certified Pesticide Free and Purity Awards

First Clean Label Baby Food & Kids Snack Brand

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Front of dairy-free smoothie pouches and cherry in the background catching butterflies.

Organic, Cold-Pressed Blends for Babies to Big Kids

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Cold from Start to Finish

Here's why we're different

Our Mission

We made a commitment to be more than just a kid nutrition brand
. We’re passionate people always looking to do things in a better way, and strive to be a purpose-led company
that nurtures our children, each other and the earth to pass along a healthier
and happier world for the next generation.

Save the Children

We’re proud to partner with Save the Children, a non-profit helping kids grow up healthy, educated and safe in the U.S. and around the world. Our company has set a goal that by the end of 2024 we will help provide a million nutritious meals to children across rural America. Follow along as we keep you updated on our journey!

Putting Our Mission To Work

WIC Logo

Nurturing Our Children

In 2019, we launched the first refrigerated baby food approved by the WIC™ (Women Infants & Children) program.
Certified B Corp Logo

Nurturing Each Other

As a B Corp, we use our business as a force for good and meet the highest standards of overall social and environmental performance, transparency and accountability.
Green-e Logo

Nurturing the Earth

All Once Upon a Farm products are made with renewable energy, and our renewable energy purchases are third-party certified by Green-e.

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