The Once Upon a Farm Standards


The O'Farm Standards Means Something

We have high standards, and we push ourselves to reach higher every day. We believe your babies, toddlers, and big kids deserve high-quality foods and snacks and you can count on us to deliver. Keep reading to find out why.

  • We take sourcing seriously.

We work closely with trusted organic farms to source only the best for your little ones. Organic is our standard because it’s good for people, animals, and the planet. We are proud to source USDA Certified Organic and NON-GMO Project verified ingredients.

  • We test for 400+ environmental and industrial toxins, including heavy metals.

First bites matter, so our recipes are mindfully crafted to provide nutrition and taste while reducing potential exposure to harmful heavy metals. Through routine third-party testing and our conscious partnership with the Clean Label Project, we ensure our products meet rigorous standards and limitations for heavy metals, pesticides, and plasticizers—staying true to our commitment to quality. Not only were we the first brand to work with the Clean Label Project, but we also have 30+ certified recipes (and more to come). We’re proud that our Advanced Nutrition Blends were the first products to be certified by Clean Label Project’s First 1,000 Day Promise Standards.
  • We believe clean is more than heavy metal testing.

It also means using minimally processed ingredients in our recipes that are free from preservatives, added colors or flavors, refined sugars, or words you can’t pronounce. We rigorously screen all ingredients in our supply chain to ensure they meet our quality standards. The world is constantly evolving, which is why we make sure to always re-evaluate our process based on new learnings to set standards for ourselves and our products that meet or exceed current requirements.

  • We believe fruits & veggies should be picked at peak freshness.

After picking, fruits and veggies for our purées and frozen meals are flash-frozen to ensure a state of harvest, which helps lock in the nutrients and those farm-fresh tastes and textures. We then prepare our recipes in one of two ways:

  1. Blend them up and high-pressure process (cold pressed) them (HPP), which efficiently inactivates any potentially harmful human pathogens.
  2. Package our meals for you, so they are ready to cook at home. We work with our supply chain partners to ensure our product stays cold from start to finish, from our facilities to the store or to your door.

Our HPP process and absence of high-temperature pasteurization help to maintain key nutrients, flavors, and textures that are damaged by heat. This is important for nutrition, palate development, and food preferences later on in life. We believe kids are never too young to create a preference for farm-fresh tastes.

  • We love irresistible, bright flavors that babies and kids (and even parents) crave!

We maintain product consistency and quality through our robust quality management system, designed to make sure products meet our O'Farm standards and are the best options for you and your family. We know how important it is for our products to taste as good as they are for your little ones—all with no added sugars. We aspire to make veggies taste good (without masking their true flavors) to keep your little one asking for more.

  • We use our wide variety of ingredients (115+) to provide diversity to your child's diet and help support growth and development.

We have both you and your little ones in mind, making sure to choose a variety of organic ingredients that provide both great taste and nutritional support to help inspire a lifetime of healthy eating. Just as biodiversity is important for our agricultural lands and ecosystems, diversity in our children’s diets is important for better nutrition and health outcomes.

  • We passionately believe ALL children deserve high-quality nutrition.

We were the first fresh baby food brand made available for the WIC™ program because we believe all children are deserving of high-quality, delicious nutrition. We are actively working to gain authorization in additional states. Our values have continued to fuel actions, including our A Million Meals program in proud partnership with the non-profit Save the Children. Together, we’ve pledged to distribute 1,000,000 nutritious meals to children in food-insecure communities in the U.S., and we remain committed to providing a better start for kids for a healthier, happier tomorrow.


These standards are the reasons we are trusted by millions of parents for their children's meal and snacking needs. For that we are grateful. Thank you for choosing us for your child’s nutritional needs. Have questions or want to learn more? Please reach out to our Care Team. We look forward to hearing from you!

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