The O'Farm Standards Means Something

We have high standards, and we push ourselves to reach higher every day. We believe your babies, toddlers, and big kids deserve high-quality foods and snacks and you can count on us to deliver. We also made an inherent promise to be transparent. Our standards mean we are practicing transparency, holding ourselves accountable for our commitments, and ensuring every product is superiorly made and lives up to its promise of being safe and delicious for all. Keep reading to find out what our standards mean to us.

We believe clean is more than heavy metal testing.

It also means using minimally processed ingredients in our recipes that are free from preservatives, added colors or flavors, and refined sugars. We rigorously screen all ingredients in our supply chain to ensure they meet our high-quality standards. The world is constantly evolving, which is why we make sure to always re-evaluate our process based on new learnings to set standards for ourselves and our products that meet or exceed current requirements. Each day we work on process progress to reduce heavy metal content to be close to zero as possible in our recipes while also innovating with products that are nutritionally sound for each developmental age, contain no added sugar, and are non-GMO.

We take sourcing seriously.

We work closely with trusted organic farms to source only the best for your little ones. Organic is our standard because it’s good for people, animals, and the planet. We are proud to source USDA Certified Organic and NON-GMO Project verified ingredients. 

We also carefully navigate the complexity of sourcing over 100+ different ingredients. Regional and environmental factors mean working with real ingredients through a dynamic process.   

We test for 400+ environmental and industrial toxins, including heavy metals.

Our journey in making better organic snacks and meals never stops. We are proud of our standards, but there is always work to be done and improvements to be made not just here, but across our industry. Our recipes are mindfully crafted to provide taste and nutrition while reducing potential exposure to harmful heavy metals. Through routine third-party testing and our conscious partnership with the Clean Label Project, to ensure our products meet our rigorous standards while staying true to our commitment to quality.  

Additionally, we work and consult with leading experts to share tips on ways to help decrease a child’s dietary exposure to toxic metals.  According to the American Academy of Pediatrics, parents can help minimize heavy metal exposure by focusing on overall nutrition for kids and serving a wide variety of foods for a well-balanced diet.  

Variety is key, which is why we  use 115+ ingredients to provide diversity to your child's diet and help support growth and development. 

Every family’s feeding journey is different. Whether you’re making your own meals or purchasing from brands you trust. We choose a variety of organic ingredients that provide both great taste and nutritional support to help inspire a lifetime of healthy eating.

Just as biodiversity is important for our agricultural lands and ecosystems, diversity in our children’s diets is important for better nutrition and health outcomes.

We passionately believe ALL children deserve high-quality nutrition.

We were the first fresh baby food brand made available for the WIC™ program because we believe all children are deserving of high-quality, delicious nutrition. We are actively working to gain authorization in additional states. Our values have continued to fuel actions, including our  A Million Meals program in proud partnership with the non-profit  Save the Children. Together, we’ve pledged to distribute 1,000,000 nutritious meals to children in food-insecure communities in the U.S., and we remain committed to providing a better start for kids for a healthier, happier tomorrow. 

Our journey in making better snacks and meals for your family never stops. Like many, our end goal is to be closer to zero and are committed to continuous improvement. Our consumers will remain our top priority, so you can continue to trust and enjoy our products with confidence. Thank you for choosing Once Upon a Farm. For that, we are grateful.  

Have questions or want to learn more? Please reach out to our Care Team. We look forward to hearing from you!