The Once Upon a Farm Standards

The O'Farm Standards Means Something

We have high standards, and we push ourselves to reach higher every day. We believe your babies, toddlers, and big kids deserve high-quality foods and snacks and you can count on us to deliver. We also made an inherent promise to be transparent. Our standards mean we are practicing transparency, holding ourselves accountable for our commitments, and ensuring every product is superiorly made and lives up to its promise of being safe and delicious for all. Our entire portfolio complies with U.S. regulations and is guided by European Union (EU) standards. When specific guidelines are absent, we set our own standards to exceed parents’ expectations of what baby and kids' food should be. Keep reading to find out what our standards mean to us.

We believe clean is more than heavy metal testing.

It also means using minimally processed ingredients in our recipes that are free from added colors or flavors, added sugars or anything artificial. We screen all ingredients in our supply chain to ensure they meet our high-quality standards. The world is constantly evolving, which is why we make sure to always re-evaluate our process based on new learnings to set standards for ourselves and our products.

We take sourcing seriously.

We work closely with trusted organic farms to source only the best for your little ones. With 115+ diverse ingredients, we are proud of maintaining an organic standard across our portfolio. Our commitment to organic is steadfast because we know it's beneficial for people, animals, and the planet. With USDA Certified Organic as our baseline, we also aspire towards the highest standards in social responsibility, with some of our ingredients coming from farms certified by the Equitable Food Initiative. The Equitable Food Initiative partners with growers and retailers to create a more transparent food chain and healthier places to work.

We test for 400+ environmental and industrial toxins, including heavy metals.

Our journey in making better organic snacks and meals never stops. We are proud of our standards, but there is always work to be done and improvements to be made not just here, but across our industry. Our recipes are mindfully crafted to provide taste and nutrition while reducing potential exposure to harmful heavy metals. We conduct third-party testing, so you can feel confident in our products stay true to our commitment to quality.  

Additionally, we work and consult with leading experts to share tips on ways to help decrease a child’s dietary exposure to toxic metals.  According to the American Academy of Pediatrics, parents can help minimize heavy metal exposure by focusing on overall nutrition for kids and serving a wide variety of foods for a well-balanced diet.  

Variety is key, which is why we  use 115+ ingredients to provide diversity to your child's diet and help support growth and development. 

Every family’s feeding journey is different. Whether you’re making your own meals or purchasing from brands you trust. We choose a variety of organic ingredients that provide both great taste and nutritional support to help inspire a lifetime of healthy eating.

Just as biodiversity is important for our agricultural lands and ecosystems, diversity in our children’s diets is important for better nutrition and health outcomes.

We passionately believe ALL children deserve high-quality nutrition.

We were the first fresh baby food brand made available for the WIC™ program because we believe all children are deserving of high-quality, delicious nutrition. We are actively working to expand authorization in additional states. Our values have continued to fuel actions, including our  A Million Meals program in proud partnership with the non-profit  Save the Children. Together, we’ve pledged to distribute 1,000,000 nutritious meals to children in food-insecure communities in the U.S., and we remain committed to providing a better start for kids for a healthier, happier tomorrow. 

Our journey in making better snacks and meals for your family never stops. Like many, our end goal is to be closer to zero, and we are committed to continuous improvement. Our consumers will remain our top priority, so you can continue to trust and enjoy our products with confidence. Thank you for choosing Once Upon a Farm. For that, we are grateful.  

Have questions or want to learn more? Please reach out to our Care Team. We look forward to hearing from you! 

Last updated on 1/16/25.