The Once Upon a Farm Standards


The O'Farm Standards Means Something

We have high standards, and we push ourselves to reach higher each and every day. We believe your babies, toddlers, and big kids deserve high quality foods and snacks and you can count on us to deliver. Keep reading to find out why.

  • We take sourcing seriously.

We work closely with trusted organic farms to source only the best for your little ones. We are USDA Certified Organic and NON-GMO Project verified.

  • We test for 400+ environmental and industrial toxins, including heavy metals.

First bites matter, so our recipes are mindfully crafted to avoid ingredients known to contain harmful heavy metals. Through routine third-party testing and our conscious partnership with the Clean Label Project, we ensure our products meet rigorous standards and limitations for heavy metals, pesticides, and plasticizers—staying true to our commitment to quality. Not only were we the first brand to work with the Clean Label Project, but we also have 30+ certified recipes (and more to come).
  • We believe clean is more than heavy metal testing.

It also means using minimally processed ingredients in our recipes that are free from preservatives, added colors or flavors, refined sugars, or words you can’t pronounce. We rigorously screen all of the ingredients in our supply chain to ensure they meet our quality standards. The world is constantly evolving, which is why we make sure to always re-evaluate our process based on new learnings to set standards for ourselves and our products that meet or exceed current requirements.

  • We believe all fruits & veggies should be picked at peak freshness.

After picking, our fruits & veggies are flash-frozen to ensure a state of harvest and to help lock in the nutrients and farm-fresh taste and textures. We then prepare our recipes in one of two ways: 1) either blend them up and cold-pressure treat them (HPP), never using extreme heat, which efficiently inactivates any potential harmful human pathogens, or 2) package our meals for you, so they are ready to cook at home. We work with our supply chain partners to ensure our product stays cold from start to finish, from our facilities to the store or to your door. We believe kids are never too young to create a preference for farm-fresh tastes.

  • We love irresistible, bright flavors that babies and kids (and even parents) crave!

Each and every batch is tasted to make sure it meets our O'Farm standards which are maintained through monthly product tastings with our sensory panel to ensure quality in both taste and texture and to provide the best product for you and your family. We know how important it is for our products to taste as good as they are for your little ones – all while never adding sugar or sweeteners.We aspire to make veggies taste good (without masking their true flavors) to keep your little one asking for more.

  • We use our wide variety of ingredients (75+) to provide diversity to your child's diet and help support growth and development.

Our High Pressure Pasteurization (HPP) process and absence of high-temperature pasteurization allows us to maintain key phytonutrients that are important for palate development and food preferences later on in life. We have both you and your little ones in mind, making sure to choose ingredients that provide both great taste and nutritional support to help inspire a lifetime of healthy eating.

  • We are passionate about ALL children deserving high quality nutrition. 

We were the first fresh baby food brand made available for WIC. Our values have continued to fuel actions, including our A Million Meals program in proud partnership with non-profit Save the Children. Together, we’ve pledged to distribute 1,000,000 nutritious meals to children in food insecure communities in the U.S. by 2024 and we remain committed to providing a better start for kids for a healthier, happier tomorrow.


These standards are the reasons we are trusted by millions of parents for their children's meal and snacking needs. For that we are grateful. Thank you for choosing us for your child’s nutritional needs. Still have questions or want to learn more? Contact one of our customer care specialists at 888.983.1606 or We look forward to hearing from you! 

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