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Fresh from farm to family

Once upon a time baby food came straight from the source. Today it still does.

Fresh from farm to family

Once upon a time baby food came straight from the source. Today it still does.

Our Founders

John Foraker, Jennifer Garner, Cassandra Curtis & Ari Raz

Once upon a Farm was founded with the dream of providing yummy and nutritious "farm-to-family" foods to kids of all ages. This was the goal when Cassandra Curtis and Ari Raz started the company in 2015, creating cold-pressed, organic baby food and applesauces that parents would prefer over the highly-processed, shelf-stable alternatives.

Soon after the company's launch, Cassandra and Ari were joined by award-winning actress, social advocate and mom, Jennifer Garner, as well as successful organic industry pioneer, John Foraker, previously the longtime CEO of Annie's Homegrown. Together the four visionaries grew the company with a goal of providing as many children as possible with the best tasting, most nutritious, and highest quality food utilizing sustainable methods.

Now, Once Upon a Farm aspires to be a leading organic family food company that will fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids and families. It's with this mission that Once Upon a Farm strives to nurture our children, each other, and the earth to pass along a healthier and happier world to the next generation.

Meet the Team

Once upon a Farm was founded with the dream of providing yummy and nutritious "farm-to-family" foods to kids of all ages. This was the goal when Cassandra Curtis and Ari Raz started the company in 2015, creating cold-pressed, organic baby food and applesauces that parents would prefer over the highly-processed, shelf-stable alternatives.

Soon after the company's launch, Cassandra and Ari were joined by award-winning actress, social advocate and mom, Jennifer Garner, as well as successful organic industry pioneer, John Foraker, previously the longtime CEO of Annie's Homegrown. Together the four visionaries grew the company with a goal of providing as many children as possible with the best tasting, most nutritious, and highest quality food utilizing sustainable methods.

Now, Once Upon a Farm aspires to be a leading organic family food company that will fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids and families. It's with this mission that Once Upon a Farm strives to nurture our children, each other, and the earth to pass along a healthier and happier world to the next generation.

Meet the Team

Our Founders

John Foraker, Jennifer Garner, Cassandra Curtis & Ari Raz

We make homemade so you don't have to

It's what's inside that matters!

  • Premium Flavors Lovingly crafted blends of farm-fresh produce with the help of an expert pediatrician ensure the most nutritious, delicious food for your little ones.
  • The Color Says it All Every product features a window to show the vibrant color and freshness of our blends. The truth is in the color! ™
  • Healthy Fats Contains rich healthy fats proven to improve brain development and nutrient absorption, giving your little ones a nutritious start.
  • Keep Refrigerated Each blend is prepared fresh and packaged under intense pressure, meaning no heat or preservatives. Find it in the refrigerated section!

It's what's inside that matters!

  • Premium Flavors: Lovingly crafted blends of farm-fresh produce with the help of an expert pediatrician ensure the most nutritious, delicious food for your little ones.
  • The Color Says it All: Every product features a window to show the vibrant color and freshness of our blends. The truth is in the color!
  • Healthy Fats: Contains rich healthy fats proven to improve brain development and nutrient absorption, giving your little ones a nutritious start.
  • Keep Refrigerated: Each blend is prepared fresh and packaged under intense pressure, meaning no heat or preservatives. Find it in the refrigerated section!

The truth is in the color

Can you tell the difference between a 2-year old mango and a 2-day old mango? Shelf-stable baby food must be cooked, high heat pasteurized, and have preservatives added in order to have a shelf life that will outlast your child's infancy!

Compare this to our vibrant color and fresh taste. We use fresh local produce and healthy fats like coconut milk to help improve brain development, and our advanced packaging technology uses pressure instead of heat to kill harmful bacteria while simultaneously preserving the nutrition. The result is a convenient, truly farm fresh baby food.

The truth is in the color

Can you tell the difference between a 2-year old mango and a 2-day old mango? Shelf-stable baby food must be cooked, high heat pasteurized, and have preservatives added in order to have a shelf life that will outlast your child's infancy!

Compare this to our vibrant color and fresh taste. We use fresh local produce and healthy fats like coconut milk to help improve brain development, and our advanced packaging technology uses pressure instead of heat to kill harmful bacteria while simultaneously preserving the nutrition. The result is a convenient, truly farm fresh baby food.

What is High Pressure Pascalization? High Pressure Pascalization (HPP) or “Cold-Pressure,” refers to the process by which fresh food products, such as juice and baby food, are preserved as opposed to heat.

HPP is a method of preserving packaged food products using extremely high pressure. The process leads to the elimination of any potential harmful bacteria while maintaining a higher yield of vitamins, minerals and enzymes, and preserving a fresher taste than thermal pasteurization. It is comparable to dropping our pouches to the deepest part of the ocean floor and multiplying that pressure by five! High Pressure Processing is recognized by the FDA for preserving freshness and increasing shelf life without preservatives.

What is High Pressure Pascalization? High Pressure Pascalization (HPP) or “Cold-Pressure,” refers to the process by which fresh food products, such as juice and baby food, are preserved as opposed to heat.

HPP is a method of preserving packaged food products using extremely high pressure. The process leads to the elimination of any potential harmful bacteria while maintaining a higher yield of vitamins, minerals and enzymes, and preserving a fresher taste than thermal pasteurization. It is comparable to dropping our pouches to the deepest part of the ocean floor and multiplying that pressure by five! High Pressure Processing is recognized by the FDA for preserving freshness and increasing shelf life without preservatives.

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