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Once Upon a Farm is as close to a storybook workplace as you’ll find anywhere. We foster an entrepreneurial culture that values humility, honesty, passion, positive social impact and fun.

Once Upon a Farm is as close to a storybook workplace as you’ll find anywhere. We foster an entrepreneurial culture that values humility, honesty, passion, positive social impact and fun.

Meet the Farm Family

His mother may or may not have put an actual bowl on top of his head to give him haircuts as a child.

John Foraker

Co-Founder & CEO

She grew up in West Virginia – the middle of 3 girls!

Jennifer Garner

Co-Founder & Chief Brand Officer

People used to call her the Buddha baby.

Cassandra Curtis

Co-Founder & Chief Innovation Officer

His parents bought him superman PJs & they were all he wanted to wear all day every day for the next year.

Ari Raz

Co-Founder & President

Jane Ablaza

She and her sisters formed a singing group, Jaze, when they were younger with their dad as their manager.

Jane Ablaza

Marketing Communications Manager

Her parents couldn’t understand a word she said until she was 4 & are still in awe she’s VP of Communications.

Keely Fadrhonc

VP of Marketing Communications

Lee Hill

Had a passion for reading from a very young age & started ordering Disney books through the mail at age 5!

Lee Hill

Consumer Relations Manager

Marcie Hsia

Director of Supply Chain Planning

He’s a twin and also shares a birthday with his dad.

Ryan Johnson

Customer Fulfillment & Supply Chain Manager

In his free time, he loves to watch tv shows and play basketball or go to the gym.

William Lim

Accounts Receivable and Deductions

In his free time, he likes to watch Korean Drama.

Alvin Ly

Accounts Payable


Had to go on nightly car rides to fall asleep, but now she can hardly stay up past 10pm!

Nicole MacNeill

Brand Manager


Eating her way around the world, one country at a time.

Emma Marano

Marketing & Sales Associate

Her mom loved pigtails and she had matching ribbons for every outfit up until Kindergarten.  Then she cut her hair.

Katie Marston

Vice President / Chief Marketing Officer

Originally from North Carolina, he’s a huge UNC Chapel Hill sports fan.

Elliott Mason

Director of Grocery East

Her childhood dream was to be April O’Neil from Teenage Mutant Ninja Turtles – she dressed in yellow from head to toe for weeks!

Gigi McAward

Regional Sales Manager

He was named after Nolan Ryan but only got a small fraction of his baseball skills.

Ryan Melvin

Procurement Planner


You can see her perform out on court with the Golden State Warriors NBA Dance Team!

Lauren Morse

Sales Planning Manager

Youngest of 3 & on a lifelong journey to discover, “at what age will my family stop referring to me as Baby?”

Michelle Potter

Regional Sales Manager

Moved to San Francisco from Atlanta after graduation with just a backpack & has never looked back!

Susan Reeves

Director of Materials Planning

Miguel Santos

He got his mid-century modern mania VERY early.

Miguel Santos

Director, Food Safety and Quality Assurance

Finished 2nd in a Baby Crawling Competition & has had a chip on his shoulder ever since.

Jeff Schafer

Regional Sales Manager

Despite his passion for playing hockey, the only tooth he knocked out growing up came at age 4 when he tried to ride a bike without training wheels

Scott Schofield

Sales Manager Emerging Channels

Charlotte Simms

She has a pug named Eevee who is her fur child.

Charlotte Simms

Transportation & Supply Chain Specialist

Like this backdrop, she enjoys long hikes through the woods & has also secured a more qualified hairdresser.

Devon Steinberg

Marketing Communications Associate

Born to be a cheerleader but being a sales leader is better.

Cheryl VanValkenburgh

Vice President & Chief Customer Officer

Larry Waldman

Claudia Ward

Purchasing Manager

Her childhood dream was to be a National Geographic photographer but she prefers adventures closer to home.

Megan Young

Social Media Coordinator

She has a twin brother and her parents used to dress them up in matching outfits… every day.

Lulu Zheng

Financial Planning & Analysis Manager

She requested to be Eddie Munster for Halloween, but was only able to rotate between a pumpkin and an m&m.

Kaitlyn Zuber

Executive Assistant & Office Manager

Dr. Jill Castle, MS., RD., LDN.

Our Childhood Nutrition Expert

Dr. Jill Castle is a registered dietitian and nutritionist. With over 25 years of experience with babies, toddlers, children and teens in a variety of settings from private practice and consulting to author and writer (and as a mother of 4!), Jill is sought after as one of America’s childhood nutrition experts.

The Crib

If you’re passionate about helping kids thrive and making a difference in the world, we’d love to hear from you.

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