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Our Fairytale

Once upon a time… we dreamed of bringing baby food back to the roots with organic fruits and veggies harvested from local farmers, blended with love and served fresh from the fridge. We dreamed of feeling less stressed about mealtimes because we could feed our little ones foods that give them all the nutrients they need – and then some! We dreamed of a company filled with co-workers we’re happy to spend time with every day and that offers the balance between work and life that every parent needs. Now, with Once Upon a Farm, our dream has come true. Learn more about our farms, our family & our mission.

John Foraker


John, father of four and longtime organic industry pioneer, is responsible for leading our overall growth and champions our mission and values.

Jennifer Garner

Chief Brand Officer

As a mom of three and social advocate for children, Jennifer guides the company’s overall vision with a focus on brand voice and social impact.

Cassandra Curtis

Chief Innovation Officer

As our leader of product innovation and mother of three, Cassandra is responsible for developing all of our delicious and safe products using only the best organic ingredients.

Ari Raz


Ari guides all aspects of our business operations and helps make sure you can find your favorite products in store.

Learn More About How Our Story Unfolds

The Latest on The Fresh Life

Life with a little one is busy. We get it! Check out our favorite ways to live fresh and feed fresh on the blog! View All ›

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