Thank you for being part of our Once Upon a Farm family. As a parent-founded brand, we understand the challenges families are facing and we know that every dollar matters—especially now. That’s why we want to be fully transparent: starting July 10, 2025, there will be a small increase to our subscription prices. 

This is not a decision we made lightly. In fact, it's our first price increase in nearly three years, even as the cost of organic ingredients, sustainable packaging, and cold-chain shipping has steadily risen.

Our promise to you remains the same: to provide high-quality organic snacks made with thoughtfully sourced ingredients—delivered right to your doorstep. This adjustment ensures we can continue to uphold that promise without compromise.

Updated Subscription Pricing (Effective July 10, 2025)

As reflected in the chart above, subscriptions will remain our best value, with larger box sizes offering the lowest cost per snack or meal. A la carte (one-time purchase, non-subscription) prices will also be adjusted, effective July 10. 

Shipping Update

• Frozen and refrigerated orders will now include a $6.99 shipping fee

• Pantry snack orders will continue to ship for just $2.99

To help offset this burden, we will be awarding 100 bonus Seeds (loyalty points) each month to active subscribers from July through October 2025.* This can build up to a $20 value off a future purchase! You will need to be enrolled in our loyalty program and can do so for free here. 

Your Subscription Still Comes With Amazing Perks:

As a subscriber, you get more than just great nutrition:

• Save up to 20% off every recurring subscription order**
• Earn loyalty points (Seeds!) with every delivery
• Unlock gifts with purchase and explore subscriber-only add-ons
• Choose from a wide variety, including online-only exclusive flavors
• Get your favorites delivered right to your door, right on schedule
• Customize your box and switch it up before every order

We truly value your trust and the role we play in your family’s wellness journey. If you have any questions or need help with your subscription, our Care Team is here for you anytime at care@uponafarm.com.

With gratitude,
The Once Upon a Farm Team

Note: If you'd like to update your blends, meals, or shipping address—or make any changes to your subscription—please do so before the night of your next charge date. You can manage everything easily through your account portal.For more information, visit us here.

*To be eligible for the monthly bonus Seeds, you must have an active pouch, meal, or bundle subscription as of July 10, 2025 and be enrolled in our Growing Greatness loyalty program. To enroll for free, create an account here.  Seeds will continue to be awarded on a monthly basis through October 2025, as long as your subscription remains active as of the first of each month.

**20% savings on a 24 count box when you subscribe versus the one-time a la carte price.