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OUR COMMITMENT TO FAMILIES

Trusted, High-Quality and Delicious Food You Can Count On

Once Upon a Farm started with a clear mission to make doing better, and eating better, easy by offering delicious and nutritious snacks and meals for babies to big kids.
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Safety and Quality Come First

At the core of our mission is an unwavering commitment to putting safety and quality first. That promise drives everything we do, from thoughtfully sourced organic ingredients, to rigorous and thorough testing, to crafting recipes that kids love. 

It also means taking proactive, decisive actions to meet the high standards that we hold ourselves to. In line with that commitment, we initiated a voluntary recall of all flavors of Once Upon a Farm Tractor Wheels soft-baked bars products on October 30th, 2026.

TRACTOR WHEELS VOLUNTARY RECALL

Here’s What You Need to Know

Swift Action

We took swift, voluntary action to initiate the recall within 24 hours of receiving three reports of a potential choking hazard from the U.S. Food & DrugAdministration (FDA). 

Working With Partners

We are working hand-in-hand with the FDA and our retail and distribution partners to remove these products from shelves and reach out to families to make sure they have the information they need. 

Limited to Tractor Wheels

The recall is limited to the Tractor Wheels line, and you can continue to enjoy all of your other Once Upon a Farm favorites. Smart Wheels are not included in the voluntary recall as they are a different recipe formulation, but out of an abundance of caution, we have withdrawn them from the market as well.

Our Focus Now

Our focus now is on reviewing Tractor Wheels, the reported incidents and what needs to be done to bring the product back to market. 

We are reviewing the manufacturing process, ingredients, and formulation and are also working with independent product safety experts to conduct a comprehensive assessment of the product. Once these efforts are completed, we will determine the best solutions to bring this product line back to shelves. Our top priority will be bringing you safe, quality products you can trust.

tractor wheels soft baked bars box sitting on the inside of a tractor wheel on a farm

Additional Tractor Wheels Information

If you have purchased Tractor Wheels soft-baked bars, you should discard the product or return it to the retailer (or with proof of purchase if it has been discarded) for immediate refund. 

For those of you with additional questions or who have purchased these products from our website, please contact our Customer Care team at care@uponafarm.com.

Customer Care
care@uponafarm.com

Press release
You can also read more in our press release.

 Read the Press Release

Food Safety, Quality and Excellence

Our commitment to food safety, quality and excellence continues to guide us forward.

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strawberries on the vine
freshly picked large carrot
pumpkins in a pumpkin patch

Learn more about Once Upon a Farm’s Safety and Quality Standards and read about the Once Upon a Farm Difference.

Our Standards Our Difference

Frequently Asked Questions

Quality & Safety

What is Once Upon a Farm’s approach to food quality and safety?

  • All of us at Once Upon a Farm believe your little ones deserve the best. That's why we go the extra mile to make food that's nutritious, delicious and crafted with care.
  • From thoughtfully sourced organic ingredients to rigorous testing for quality and safety, we hold ourselves to high standards at every step.
  • We're always learning and evolving, using new research and information to continually strengthen our approach to food quality and safety.

Are other Once Upon a Farm bars safe to eat?

  • Quality and safety are at the heart of everything we do.
  • The voluntary recall was for Once Upon a Farm Tractor Wheels. Smart Wheels are not included in the voluntary recall as they are a different recipe formulation, but out of an abundance of caution, we have withdrawn them from the market as well. 
  • No Kids bars, recommended for ages 4 and up, are part of this voluntary recall. Kids Power Wheels and Kids Soft Baked Bars are not affected and remain available for you and your kiddos snacking needs.
  • Protein Refrigerated Oat Bars, Fruit Refrigerated Oat Bars, and Fruit Refrigerated Oat Bar Minis are also not affected and available for your family to enjoy.

How does Once Upon a Farm ensure the quality and safety of its products?

  • Our comprehensive quality assurance program includes carefully selecting and evaluating our suppliers, conducting audits, and testing ingredients and finished products.
  • We partner with trusted farmers and work closely with our manufacturers to uphold food safety standards, including Good Manufacturing Practices (GMPs) and facility inspections.
  • We also use innovative technology like high-pressure processing (HPP) to preserve the nutrients and flavors of our ingredients, keeping our products as fresh for your family.

What goes into the ingredients Once Upon a Farm uses? Are all of your products organic?

  • Yes! All of our products are certified organic, and we're thoughtful about every ingredient that goes into our food, because we know that matters to families.
  • We carefully evaluate our ingredients and suppliers to make sure they meet our quality standards, and we don't accept ingredient lots that fall short.
  • Our Baby and Toddler products are also Non-GMO Project Verified and made without added sugar, preservatives or additives. We do use honey in our Kids refrigerated protein oat bar. 

How does Once Upon a Farm test its products?

  • Testing is an important part of how we make food families can feel confident in giving their little ones.
  • Each lot of our products undergoes multiple stages of testing, including testing for harmful bacteria, heavy metals and other contaminants.
  • We take our testing further through independent third-party testing with Clean Label Project where products are tested for 400+ environmental and industrial toxins, including heavy metals, helping verify that our products meet high standards for purity and quality. 
  • We also conduct sensory evaluations to make sure our products deliver the great taste and quality families expect.
  • We're proud to be the first kids' food brand to provide access to test results across our product portfolio, giving families greater visibility into the food they choose.

What are the O'Farm Standards?

  • The O'Farm Standards reflect our commitment to going above and beyond when it comes to quality, safety and transparency.
  • While our products comply with U.S. regulations, our standards are also guided by European Union and Clean Label Project benchmarks. And where specific guidelines don't exist, we've established our own.
  • You can learn more about our standards and explore our latest test results here.

Tractor Wheels Voluntary Recall

Why is Once Upon a Farm voluntarily recalling Tractor Wheels?

  • At Once Upon a Farm, the health and safety of your little ones always comes first.
  • After receiving three consumer reports of a potential choking hazard, we made the proactive decision to voluntarily recall all Tractor Wheels soft-baked bars in keeping with that commitment. 

Which products are included in the recall?

  • The voluntary recall is limited to Tractor Wheels soft-baked bars and includes all flavors and lot codes. No other Once Upon a Farm products are included in the recall.

Are other Once Upon a Farm products included in the recall? Can I continue to safely enjoy other Once Upon a Farm products?

  • Absolutely! The recall is limited to Tractor Wheels, and you can continue to enjoy all of your other Once Upon a Farm favorites.
  • Smart Wheels are not included in the voluntary recall as they are a different recipe formulation, but out of an abundance of caution, we have withdrawn them from the market as well.
  • We put care into every product we make, with a commitment to quality and safety that's been part of who we are from day one.

What is Once Upon a Farm doing to bring Tractor Wheels back? 

  • We are reviewing Tractor Wheels, the reported incidents and what needs to be done to bring the product back to market. Once these efforts are completed, we will  determine the best solutions to bring this product line back to shelves. Our top priority will be bringing you safe, quality products you can trust with the same focus on nutrition, quality and great taste that goes into everything we make.
  • We know Tractor Wheels are a favorite for many families, and we can't wait to bring them back! We’ll continue to keep you updated on timing as we learn more. 

What should I do if I purchased Tractor Wheels? How can I receive a refund?

  • If you have Tractor Wheels at home, please don't serve them to your little ones. You can discard the product or return it to the retailer where you purchased it for a refund.
  • Our Customer Care team is also here to help! You can reach us at care@uponafarm.com. Please allow up to 10 business days for our team to process your request.
  • You'll receive an email confirmation once your refund has been issued.

I've seen other concerns raised about Tractor Wheels on social media. Are they related to this recall?

  • We care deeply about what our families have to say, and we take every concern seriously.
  • This voluntary recall addresses a potential choking hazard related to Tractor Wheels.
  • We remain confident in the safety and quality of our products and look forward to continuing to deliver the nutritious, delicious food that families know and love.