Once Upon a Farm was founded with the dream of providing yummy and nutritious “farm-to-family” foods to kids of all ages. This was the goal from the very start in 2015, as we began making cold-pressed, organic baby food and applesauces that parents would prefer over the highly-processed, shelf-stable alternatives.
Our mission is to be a leading organic family food company that will fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids and families. It’s with this mission that we strive to nurture our children, each other, and the earth to pass along a healthier and happier world to the next generation.
Chief Brand Officer
As a mom of three and social advocate for children, Jennifer guides the company’s overall vision with a focus on brand voice, design, and activation.
John, father of four and longtime organic industry pioneer, is responsible for leading our overall growth and champions our mission and values.
Chief Innovation Officer
As our leader of product innovation and mother of three, Cassandra is responsible for developing all of our delicious and safe products using only the best organic ingredients.
Ari guides all aspects of our business operations and helps make sure you can find your favorite products in store.