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Our Mission, Values, and Advisors

A Lifetime of Healthy Eating Starts with the Very First Bite™

Our mission is to nurture our children, each other, and the earth in order to pass along a healthier and happier world for the next generation.

It's What's Inside that Matters™

We interweave the following values through the bottom up of our company. We believe in constantly improving ourselves, our relationships, our products, and how we interact with the environment to give you an authentic, uplifting, and positive experience.

Core Values
We lead by ensuring that every decision we make is rooted in honesty, integrity and transparency.

We craft the purest, most-nutritious and safest foods that will delight children of all ages.

We support and champion American farmers who supply the highest-quality organic ingredients for our foods.

We help moms and dads keep their promise to provide the best nourishment for their children’s body and soul.

We treat our consumers, customers, suppliers, investors and all our valued employees with the same high level of dignity and respect that we expect from others.

We will always fight for and support efforts to drive positive social change and food justice for the benefit of moms, kids and families.

We foster an entrepreneurial culture that values humility, honesty, passion, positive social impact, and fun.

Babies Deserve Real Food Too™

It is our vision to provide as many children as possible with the best tasting, most nutritious, and highest quality food possible utilizing sustainable methods. You will never find added sugars, preservatives
or ingredients you can't pronounce in our food.

Our Advisors

Dr. Laura Jana, MD

Dr. Laura Jana, Pediatric Advisor to Once Upon a Farm, is a well-admired board-certified pediatrician, health communicator and the award-winning co-author of Heading Home with Your Newborn (2nd Ed, AAP 2010), Food Fights (2nd Ed, AAP, 2012) and three children’s books (See All Here). She passionately endorses the innovative baby food brand and is a strong believer that positive nutritional habits start from the first bite.

Dr. Randy Worobo

Food Microbiology in the Department of Food Science at Cornell University. He received a B.S. in Food Science in 1990 and a Ph.D. in Food Microbiology in 1995 from the University of Alberta, Canada. From 1994 – 1997 Dr. Worobo conducted postdoctoral research at the Institute for Molecular Biology and Genetic Engineering at the University of Poitiers, France. He then joined Cornell in 1997. Dr. Worobo’s primary program area in the Department of Food Science is fruit, vegetable, and beverage microbiology. His expertise area includes food safety, Juice HACCP, non-thermal processing, fruit and beverage safety and spoilage, antimicrobials, peptides and proteins, and heat resistance molds and bacteria.

Dr. Jill Castle, MS., RD., LDN.

Jill Castle is a registered dietitian/nutritionist and a childhood nutrition expert. With over 25 years of experience with babies, toddlers, children, and teens, in a variety of settings from private practice and consulting to author and writer, and as a mother of 4, Jill is sought after as one of America’s childhood nutrition experts. Books: Fearless Feeding, Eat Like A Champion