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Careers

Careers

Once Upon a Farm is a California-based company with a big dream: to provide yummy and nutritious “farm-to-family” foods to kids of all ages. Our company is rooted in honesty, integrity and transparency, and It is our vision to provide as many children as possible with the best tasting, most nutritious, and highest quality food utilizing sustainable methods.

Our ingredients come from certified organic farms we know and trust, and our food is gently prepared and blended in certified organic kitchens. We never add any sugars, preservatives, pre-processed purees, or concentrates and all of our products are certified organic, non-GMO, kosher and are Gluten-Free. Most importantly, instead of high heat thermal pasteurization that is typically used in shelf stable products (which kills vital nutrients, enzymes and healthy bacteria), we use High Pressure Pascalization (HPP) that puts our eco-friendly pouches into water chambers with 5x the pressure as the deepest part of the ocean! This unique technology maintains food safety and retains the nutrients, enzymes, textures, colors, and aromas of the original foods – setting up a lifetime of healthy eating for little ones and creating a product line that can be enjoyed by family members of all ages.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help moms and dads keep their promise to provide the best nourishment for their children’s body and soul. We treat our consumers, customers, suppliers, investors and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

  • Central Regional Sales Manager

    Position Scope

    The Regional Sales Manager, Central, will need to be scrappy and able to roll up their sleeves immediately to get our products sold in a highly competitive marketplace. Responsibilities include oversight of all sales activities across the central region to achieve maximum market penetration for all the company’s products in retail channels. This will entail working at both strategic and tactical levels to develop, implement, and manage programs that maximize both short and long-range objectives for the company’s sales growth; managing and motivating a broker sales team; and working in close collaboration with the Once Upon a Farm team, its founders, & other functional leads (marketing, customer service, finance, supply, etc.).

    It is critical that the Regional Sales Manager have a proactive approach to sales development – addressing day-to-day operating issues as well as providing strategic input. He/she will be involved in both personal account selling, as well as managing and motivating the company’s independent broker salesforce. Key areas of focus will encompass leadership across a variety of fronts -- key account management, planning and forecasting, new product launch plans, marketing & trade programs, in-store execution, & the ability to drive significant distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon a Farm.

    Key Responsibilities
    1. Strategic & collaborative building of an annual trade promotion calendar for regions across retail customers
    2. Identifying and executing on opportunities to expand the sales of Once Upon a Farm across Natural, Grocery, Mass, & Specialty Grocery channels throughout the Central U.S., which includes working with our broker and distributor networks as appropriate to maximize sales and distribution opportunities
    3. Setting strategic direction, performance expectations and managing all appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation, promotional programming, and that they have all necessary resources required to succeed in the market place (e.g., product samples, sell sheets, promo calendars, etc.)
    4. Developing & monitoring incentive programs, contests, etc. in order to keep Once Upon a Farm top-of-mind
    5. Ensuring that all POS (e.g. coolers, shelf talkers, coupons, etc.) are utilized effectively in the marketplace.
    6. Utilizing existing resources to run sales reports & analysis to support future sales initiatives and decisions. Requesting & analyzing distribution reports to determine market coverage & opportunities for future growth.
    7. Conducting store audits (with broker management and/or field sales reps where possible) to ensure merchandising standards are adhered to and promotional programming is being executed.
    8. Identifying and attending (i) trade shows and (ii) sampling opportunities (whether or not on-premises) to represent the brand and develop sales opportunities.
    9. Identifying opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the Once Upon a Farm brand (from consumer to buyers and everyone in between).
    10. Assisting in the implementation, training, and auditing of brokerage teams, distributor reps, and internal demo teams to execute on sell-in and sell-through initiatives.
    11. Manage relationships with key account buyers and supporting teams in the region.
    Requirements
    • Bachelor's degree in Business Administration, Marketing or related field
    • High level experience in the Natural & Grocery Channels (Whole Foods, Sprouts, NCG, Kroger, Hy-Vee, Meijer, Target, etc) with CPG and mission based selling background in refrigerated/baby/snacks spaces highly preferred.
    • Established relationships and demonstrated success working with key retail accounts along with the leading brokers (Presence Marketing) and distributors (UNFI, KeHE, etc), servicing these channels.
    • Strong planning & organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word and Outlook).
    • Proven success in sales leadership with respected consumer packaged goods companies with a broker business model, serving diverse retailers, including direct key account or channel responsibility.
    • National experience & experience in natural food channels (with personal passion for NOG business) is strongly preferred.
    • Has demonstrated success delivering aggressive sales goals, originating strategic initiatives and building efficient “best-of-class” selling organizations in a resource-limited environment.
    • Substantial experience in the expansion of distribution for core items, new category disrupters, & addressing the complexities of direct & distributor serviced retail distribution, while maximizing results at the lowest possible overall cost.
    • Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach.
    • Experience in trade marketing, category management, sales planning and/or brand marketing roles to provide a strong foundation in these business fundamentals.
    • Proven ability to work independently as well as collaboratively. A roll-up the sleeves, can-do attitude.
    • Demonstrated ability to excel in an autonomous, hands-on, fast-paced entrepreneurial environment.
    • Highly adaptable & resourceful. Pioneering spirit. Passion for an active health & wellness lifestyle.
    • Proficient in Data Tools (SPINS, Nielsen, Retailer Portal), Excel & Trade Analytics (selling price, margins, etc).
    • Ability to travel extensively throughout Central United States

    Please email cover letter and resume to: hr@uponafarm.com

  • Eastern Regional Sales Manager

    Position Scope

    The Regional Sales Manager, East, will need to be scrappy and able to roll up their sleeves immediately to get our products sold in a highly competitive marketplace. Responsibilities include oversight of all sales activities across the eastern region to achieve maximum market penetration for all the company’s products in retail channels. This will entail working at both strategic and tactical levels to develop, implement, and manage programs that maximize both short and long-range objectives for the company’s sales growth; managing and motivating a broker sales team; and working in close collaboration with the Once Upon a Farm team, its founders, & other functional leads (marketing, customer service, finance, supply, etc.).

    It is critical that the Regional Sales Manager have a proactive approach to sales development – addressing day-to-day operating issues as well as providing strategic input. He/she will be involved in both personal account selling, as well as managing and motivating the company’s independent broker salesforce. Key areas of focus will encompass leadership across a variety of fronts -- key account management, planning and forecasting, new product launch plans, marketing & trade programs, in-store execution, & the ability to drive significant distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon a Farm.

    Key Responsibilities
    1. Strategic & collaborative building of an annual trade promotion calendar for regions across retail customers
    2. Identifying and executing on opportunities to expand the sales of Once Upon a Farm across Natural, Grocery, & Specialty Grocery channels throughout the Eastern U.S., which includes working with our broker and distributor networks as appropriate to maximize sales and distribution opportunities
    3. Setting strategic direction, performance expectations and managing all appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation, promotional programming, and that they have all necessary resources required to succeed in the market place (e.g., product samples, sell sheets, promo calendars, etc.)
    4. Developing & monitoring incentive programs, contests, etc. in order to keep Once Upon a Farm top-of-mind
    5. Ensuring that all POS (e.g. coolers, shelf talkers, coupons, etc.) are utilized effectively in the marketplace.
    6. Utilizing existing resources to run sales reports & analysis to support future sales initiatives and decisions. Requesting & analyzing distribution reports to determine market coverage & opportunities for future growth.
    7. Conducting store audits (with broker management and/or field sales reps where possible) to ensure merchandising standards are adhered to and promotional programming is being executed.
    8. Identifying and attending (i) trade shows and (ii) sampling opportunities (whether or not on-premises) to represent the brand and develop sales opportunities.
    9. Identifying opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the Once Upon a Farm brand (from consumer to buyers and everyone in between).
    10. Assisting in the implementation, training, and auditing of brokerage teams, distributor reps, and internal demo teams to execute on sell-in and sell-through initiatives.
    11. Manage relationships with key account buyers and supporting teams in the region.
    Requirements
    • Bachelor's degree in Business Administration, Marketing or related field
    • High level experience in the Natural & Grocery Channels (Whole Foods, Sprouts, NCG, Kroger, Ahold, Wegmans, Publix, Wakefern, etc) with CPG and mission based selling background in refrigerated/baby/snacks spaces highly preferred.
    • Established relationships and demonstrated success working with key retail accounts along with the leading brokers (Presence Marketing) and distributors (UNFI, KeHE, etc), servicing these channels.
    • Strong planning & organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word and Outlook).
    • Proven success in sales leadership with respected consumer packaged goods companies with a broker business model, serving a large number of diverse retailers, including direct key account or channel responsibility.
    • National experience & experience in natural food channels (with personal passion for NOG business) is strongly preferred.
    • Has demonstrated success delivering aggressive sales goals, originating strategic initiatives and building efficient “best-of-class” selling organizations in a resource-limited environment.
    • Substantial experience in the expansion of distribution for core items as well as for new category disrupters, & addressing the complexities of direct & distributor serviced retail distribution, while maximizing results at the lowest possible overall cost.
    • Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach.
    • Experience in trade marketing, category management, sales planning and/or brand marketing roles to provide a strong foundation in these business fundamentals.
    • Proven ability to work independently as well as collaboratively. A roll-up the sleeves, can-do attitude.
    • Demonstrated ability to excel in an autonomous, hands-on, fast-paced entrepreneurial environment.
    • Highly adaptable & resourceful. Pioneering spirit. Passion for an active health & wellness lifestyle.
    • Proficient in Data Tools (SPINS, Nielsen, Retailer Portal), Excel & Trade Analytics (selling price, margins, etc).
    • Ability to travel extensively throughout Eastern United States

    Please email cover letter and resume to: hr@uponafarm.com

  • Western Regional Sales Manager

    Position Scope

    The Regional Sales Manager, West, will need to be scrappy and able to roll up their sleeves immediately to get our products sold in a highly competitive marketplace. Responsibilities include oversight of all sales activities across the west region to achieve maximum market penetration for all the company’s products in retail channels. This will entail working at both strategic and tactical levels to develop, implement, and manage programs that maximize both short and long-range objectives for the company’s sales growth; managing and motivating a broker sales team; and working in close collaboration with the Once Upon a Farm team, its founders, & other functional leads (marketing, customer service, finance, supply, etc.).

    It is critical that the Regional Sales Manager have a proactive approach to sales development – addressing day-to-day operating issues as well as providing strategic input. He/she will be involved in both personal account selling, as well as managing and motivating the company’s independent broker salesforce. Key areas of focus will encompass leadership across a variety of fronts -- key account management, planning and forecasting, new product launch plans, marketing & trade programs, in-store execution, & the ability to drive significant distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon a Farm.

    Key Responsibilities
    1. Strategic & collaborative building of an annual trade promotion calendar for regions across retail customers
    2. Identifying and executing on opportunities to expand the sales of Once Upon a Farm across Natural, Grocery, & Specialty Grocery channels throughout the Western U.S., which includes working with our broker and distributor networks as appropriate to maximize sales and distribution opportunities
    3. Setting strategic direction, performance expectations and managing all appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation, promotional programming, and that they have all necessary resources required to succeed in the market place (e.g., product samples, sell sheets, promo calendars, etc.)
    4. Developing & monitoring incentive programs, contests, etc. in order to keep Once Upon a Farm top-of-mind
    5. Ensuring that all POS (e.g. coolers, shelf talkers, coupons, etc.) are utilized effectively in the marketplace.
    6. Utilizing existing resources to run sales reports & analysis to support future sales initiatives and decisions. Requesting & analyzing distribution reports to determine market coverage & opportunities for future growth.
    7. Conducting store audits (with broker management and/or field sales reps where possible) to ensure merchandising standards are adhered to and promotional programming is being executed.
    8. Identifying and attending (i) trade shows and (ii) sampling opportunities (whether or not on-premises) to represent the brand and develop sales opportunities.
    9. Identifying opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the Once Upon a Farm brand (from consumer to buyers and everyone in between).
    10. Assisting in the implementation, training, and auditing of brokerage teams, distributor reps, and internal demo teams to execute on sell-in and sell-through initiatives.
    11. Manage relationships with key account buyers and supporting teams in the region.
    Requirements
    • Bachelor's degree in Business Administration, Marketing or related field
    • High level experience in the Natural & Grocery Channels (Whole Foods, Sprouts, NCG, Vons, Albertsons, etc) with CPG and mission based selling background in refrigerated/baby/snacks spaces highly preferred.
    • Established relationships and demonstrated success working with key retail accounts along with the leading brokers (Presence Marketing) and distributors (UNFI, KeHE, Market Center, etc), servicing these channels.
    • Strong planning & organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word and Outlook).
    • Proven success in sales leadership with respected consumer packaged goods companies with a broker business model, serving diverse retailers, including direct key account or channel responsibility.
    • National experience & experience in natural food channels (with personal passion for NOG business) is strongly preferred.
    • Has demonstrated success delivering aggressive sales goals, originating strategic initiatives and building efficient “best-of-class” selling organizations in a resource-limited environment.
    • Substantial experience in the expansion of distribution for core items, new category disrupters, & addressing the complexities of direct & distributor serviced retail distribution, while maximizing results at the lowest possible overall cost.
    • Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach.
    • Experience in trade marketing, category management, sales planning and/or brand marketing roles to provide a strong foundation in these business fundamentals.
    • Proven ability to work independently as well as collaboratively. A roll-up the sleeves, can-do attitude.
    • Demonstrated ability to excel in an autonomous, hands-on, fast-paced entrepreneurial environment.
    • Highly adaptable & resourceful. Pioneering spirit. Passion for an active health & wellness lifestyle.
    • Proficient in Data Tools (SPINS, Nielsen, Retailer Portal), Excel & Trade Analytics (selling price, margins, etc).
    • Ability to travel extensively throughout Western United States

    Please email cover letter and resume to: hr@uponafarm.com

     

  • Trade Marketing Manager

    Position Scope

    This Trade Marketing Manager role is responsible for the trade marketing activities across our entire business. This role serves as the key point of contact between Headquarters, Marketing, Operations, and Sales teams to streamline communications and ensure achievement of field sales objectives. This person will be responsible for providing customer sales insights & analysis, developing go-to-market strategies, 4Ps monitoring and insights, and working with marketing to create sales materials for new product introductions. This person will also be responsible for designing and implementing our trade promotion management system, so that the company can properly track, manage, and analyze trade and promotion spending accurately and efficiently as we grow.

    All business activities must be done in a way that underscores the social mission of Once Upon a Farm.

    Key Responsibilities

    This position will work closely and collaborate with cross functional roles on a regular basis to include: field sales, demand planning, sales operations, marketing, and finance.

    1. Gathering and understanding the key issues and opportunities for the channels & customers to be captured in the brand planning process, and then get after accomplishing those working hand in hand with the field in day-to-day execution of MAPS (Merchandising, Assortment, Pricing, and Shelving)
    2. Be the advocate for, and manager of, appropriate channel/customer trade requirements & ensure these are reflected in annual planning. Work with the field sales managers to ensure they are following trade guidelines, processes and procedures.
    3. Heavy analytical skills and the ability to identify / convey causes and solutions – not just reporting the data
    4. Be point person on assessment and implementation of a new trade planning software program. Be system champion and help train future expert users as we broaden the team and our use of the software platform driving the business
    5. Experience creating internal and external presentation materials & customizing decks to support new initiatives
    6. High degree of attention to detail
    7. Ability to anticipate business needs and influence change to drive actionable and tangible results
    8. Self-Starter: must have ability to work independently and proactively but seamlessly transition into team collaborative environment
    9. Must be able to work in a dynamic work environment and able to effectively manage change; can shift gears comfortably; can decide and act without having the total picture; can comfortably handle risk and uncertainty
    10. Problem solving.
    11. Resourceful – the ability to make a lot out of a little
    12. Accountability – takes responsibility for actions
    13. Able to influence & lead non-direct reports in a fast-paced team setting with an entrepreneurial mindset
    Requirements
    • 4-year college degree
    • 5-years of experience in Sales / Business Planning / Trade Promotion Management / Trade Marketing
    • Good understanding of Customer Management & Selling Process
    • Proven analytical skills
    • Strong knowledge of Syndicated Data (SPINS, Nielsen/IRI, Panel Data, etc)
    • Strong oral, written communication, and presentation skills
    • Computer proficient (Microsoft Office, Nielsen/IRI)
    • Good interpersonal, organizational, and time management skills

    Please email cover letter and resume to: hr@uponafarm.com with "Trade Marketing Manager" in the Subject line

  • Buyer – Produce

    Position Scope

    As the Buyer you will be expected to consistently deliver measurable and strategic goals to enable an ongoing, continuous supply chain of all ingredients. The Buyer should drive and support the Company to reach cost savings targets and provide solid advice and strategy on all markets. You will also need to collaborate effectively, internally and with suppliers, develop effective negotiation strategies to enable success; and managing market complexity.

    Responsibilities & Duties
    • Manage the Procurement of ingredients, packaging and plant supplies on behalf of the Company to ensure we are obtaining the right products, at the best value available, at the best cost
    • Maintain and Leverage strong relationships with existing strategic suppliers, and seek out new and qualified produce suppliers. Explore sourcing alternatives and new products
    • Be aware of special opportunities to purchase product, Source "spot buy" items to help drive increments/sales and enhance gross profit
    • Maintain proper ordering procedures to ensure effective inventory control to maximize sales and turnover, and to minimize over and under stock levels
    • Forecast company produce needs and negotiate vendor programs and contracts.
    • Professionally manage and measure suppliers for continuous performance and improvement, including compliance with quality standards.
    • Serve as a resource with R&D to qualify new vendors and products with lower costs and / or improved quality.
    • Partner with sales to support new product/new customer sales
    • Provide raw material cost and supply forecasts for the annual budget process.
    • Perform other duties and projects as assigned.
    Requirements
    • Bachelor’s Degree-Management, Economics, Plant Science (Ag related preferred but not required
    • 3-5 years analytical, planning, procurement, supply chain or other relevant experience.
    • Excellent analytical skills.
    • Excellent knowledge of market analysis, sourcing category strategy, supplier relationship management and negotiations, supplier continuous improvement programs.
    • Knowledge of critical procurement legal requirements and contracting best practices.
    • Knowledge of business ethics.
    • Ability to lead and influence peer groups both internally and externally.
    • Exceptional communication both written and oral.
    • Knowledge of Excel, PowerPoint, and others.
    Preferred Skills
    • APICS (Association of Production and Inventory Control society) or other professional certification helpful.

    Please email cover letter and resume to: hr@uponafarm.com with "Buyer – Produce" in the Subject line