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A Fresh Start: Making Fresh Food More Accessible

By Once Upon a Farm Food + RecipesHealthMotherhood

Wholesome Wave

In a decade of work with Save the Children, I have met families in rural California without means for— or even access to—fresh, nutritious foods. Everyone knows bodies and minds thrive on healthy, fresh foods. No family’s economic circumstance should get in the way of children—and parents— having the best possible nutrition. This program makes good on Once Upon a Farm and Wholesome Wave’s ongoing commitment to give families the opportunity to make better food choices. We are proud to be working together, helping set children up for healthier and more productive lives.

Xx, Jennifer

How ‘A Fresh Start’ Works

Over the course of nine months, A Fresh Start will support 50 Lake Los Angeles, California families enrolled in Save the Children’s Early Steps to School Success program. Early Steps works with parents before and following the birth of a child to build essential social and emotional, language, literacy and numeracy skills in their children through home visits, book exchanges, parent support groups and more. Families participating in A Fresh Start will receive:

  • Pre-loaded Wholesome Wave Reward Cards restricted to purchase only fresh fruits and vegetables.
  • Nutrition education materials highlighting small changes families can make to incorporate fruits and vegetables in their diet, including easy-to-make recipes.

Starting Fresh

Download our Starting Fresh guide for tips on starting solids, kid-friendly farm fresh recipes and more!

About Wholesome Wave

Wholesome Wave is the leading national nonprofit that works to make fruits and vegetables affordable for all. Rooted in the belief that poverty should never be an obstacle to nutritious food, Wholesome Wave—together with its network partners—has empowered millions of Americans who struggle with hunger by increasing affordable access to healthy produce. To learn more visit:  


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